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Social media tips for businesses: answering your social media questions

  • Chilli Flakes
  • May 20
  • 2 min read

Updated: May 30

We did a bit of research to respond to some of business owners' most asked questions when it comes to social media. Here are a few social media tips you might find useful to run your business’s social media. You can also download download our free social media guide for business owners.


How many platforms should I use?


Start with one or two platforms where your audience spends time. It's better to do one well than to spread yourself too thin.


Which platform is best for my business?


It depends on your audience and goals.

  • Facebook: good for local or retail businesses

  • Instagram: great for visuals and younger audiences

  • LinkedIn: best for B2B and professional services

  • TikTok: ideal for short, creative videos


Choose the one that fits your brand and audience.


How often should I post?


Aim for 2–5 times a week. Consistency matters more than frequency. Use a content calendar to stay organized.


How do I know if it's working?


Track metrics like:

  • Engagement ⭐(likes, comments, shares)

  • Follower growth

  • Website clicks

  • Leads or sales


Set clear goals and check your progress regularly.


What should I post?


Share content that:

  • Educates 🎓(tips, how-tos)

  • Entertains 🎈(memes, behind-the-scenes)

  • Relates 🥹 (content that feels more personal, relatable)


Focus on creating value, people is not on social media to get cold promotions, it is on social media to have fun, connect and get inspired.


Social media content buckets

How long until I see results?


Usually, 2–3 months. It takes time to build trust and grow your audience.


Should I use paid ads?


Paid ads can help you reach more people faster, although our professional advice is that if you really want to build genuine connections, you focus on growing your platforms organically.


How do I handle negative comments?


Respond calmly and professionally. Address concerns and offer solutions. If someone is being abusive, it's okay to hide or delete their comments.


Do I need to be on every platform?


No. Focus on where your audience is and where you can manage consistently. Quality over quantity.


mugs with the text ugh and no


If you have more questions or need help with your social media strategy, feel free to reach out.


Growing on social media is a time-consuming job, and combining it with running a business can be really challenging. We are here to help 😊. Get in touch with us to discuss your situation, and let's talk about how we can help you manage it better.





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